Palm Springs is the hot spot for everything cool.

The desert city sparkles throughout the year, but that love of clean lines and sleek designs that just seem to radiate hipness will be showcased during Modernism Weekwhich runs Feb. 13-23.

One of the staples of the 10-day celebration is its annual Palm Springs Modernism Show & Sale — in its 14th year — at the Palm Springs Convention Center. It is considered the largest event of its kind in the country with 82 prestigious international and national dealers involved, including Southland galleries Design/One, Fat Change, ocmodern, Off the Wall, Reform and Studio One 11. New this year will be Alexandre Huygevelde of Paris, Gallery 925 of San Francisco, Gary Snyder Fine Art of New York, Loft Thirteen of Los Angeles and Timeless Modernism of Florida. The show opens Feb. 14.

“This show has gotten bigger and better every year,” said Gordon Merkle, media director of the show’s production company Dolphin Promotions.

Show attendance has grown by 20 percent each year, he added.

“It’s just really cool. It’s energetic, it’s fun and it gives everyone the opportunity to take a piece of Modernism Week home with them,” he said. “A collector can come here with $50 and take home something really nice or he can spend thousands for museum quality work. The show has a broad representation of material.”

The Modernism Show & Sale launched in 2001 when organizers met with several Palm Springs historical and preservationist groups. The idea was to try to find a niche for a show featuring antiques focusing on the 20th Century. Mid-century modern pieces are so popular in the desert town, that Palm Springs was thought to be a perfect fit, he said.

“Palm Springs thrived and is the city most closely associated with the Rat Pack, mid-century modern architecture and celebrities,” Merkle said.

Modernism Week has 150 events and welcomes an average of 48,000 people from all around the globe. This mod world doesn’t end with the show and sale; Modernism Week is a celebration of all things mid-century modern, from architecture and art to fashion and culture, and therefore includes tours, lectures, exhibitions and parties — lots of parties.

Among the most anticipated parties include “Modernismn Week After Dark,” a nightly music series presented by Modernism Week in collaboration with Goldenvoice. An exclusive, retro-inspired “Modern Mambo” party is slated to kick-off the festivities on Feb. 13.

Goldenvoice is the production company that created the Coachella Valley Music & Arts Festival and Stagecoach Country Music Festival; it also produces entertainment for Los Angeles venues such as Nokia Theatre at L.A. Live, the Fonda Theatre and the Shrine Auditorium. The partnership with Goldenvoice is expected to continue with future plans to expand programs throughout the year, officials added.

Parties aside, Modernism Week is an iconic look at a time and its mementos that conjure up thoughts of convertibles, martinis, celebrities and glamour, It’s also a nonprofit organization’s method of providing scholarships to local Palm Springs students pursuing careers in architecture and design. The organization also gives money to local and state preservation groups for their efforts to preserve modernist architecture throughout the state.

“I have been to Modernism Week before and it has quite a contingent of fans,” aid Lauren Weiss Bricker, a professor of architecture at Cal Poly Pomona. “It has become very important to Palm Springs and is a rich presentation of everything modern.” .

This year, however, she will be attending Modernism Week not only as a fan, but as a spearker lecturing on the works of architect Donald Wexler. Bricker is the co-author of the catalog “Steel and Shade: The Architecture of Donald Wexler” and plans to specifically discuss Wexler’s work at the Merrill Lynch building on Palm Canyon Drive, which is considered one of his finest projects. Today, Eisenhower Hospital is renovating and restoring the building.

Bricker will be joined by the 88-year-old Wexler, who still lives in the desert.

“Some people are reluctant to embrace modernism when it comes to homes, but it’s becoming more accepted,” Bricker said.

For Southern California residents in particular, mid-century modern design is in the thread of its heritage.

“It’s old for Southern California, dating back to the 1920’s,” Bricker said, “It’s part of our history.”